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Thursday, November 14, 2013

Using Corporate Clothing Helps With Business Branding



I'm specifically amazed that the workplace personnel all use clothes that bears their corporate name. The ladies are in Navy blue blazers bearing the corporate logo design or sweatshirts in collaborating colors, once more with the business name conspicuously displayed.

This is a kind of "branding" - a means of determining your business through a specific image or logo, or, as in this case, by ways of a uniformity their consumers concern identify with. It's a clever method, one more companies would be smart to copy. It develops an impression of a well-managed company, an orderliness that translates to a level of competence and trust in that business.

My husband had a franchise for several years that painted and fixed car bumpers and did touch-up. Despite the fact that it might be a messy job dealing with all that paint, the company urged its workers and franchisees to use shirts or coats bearing the company logo. In summer it was a polo shirt; in winter a jacket or sweatshirt.




Again, it spoke to a level of proficiency and offered that business an edge over the its rivals. Due to the fact that of their company branding, they stood out. They presented an expert look even though they spent most their days sitting on a stool or the pavement spraying paint from a gun.

There are lots of merchants that offer corporate apparel embroidered with your business logo design, from t-shirts to outerwear, polo coats and shirts. Lands' End is one that enters your mind, although there are numerous others.

Competition is intense these days. Anything that can make you and your business stick out in a positive method, such as business branding, can keep you one action ahead of that competition.

It produces an impression of a well-managed company, an orderliness that equates to a level of skills and depend on in that company.


Even though it can be a messy task working with all that paint, the company motivated its franchisees and employees to wear shirts or sweatshirts bearing the business logo design. They stood out since of their business branding.

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